Innovations
It is often said that innovation is at the core of sustainability, but turning that abstract idea into action isn’t always easy. How do true innovators actually make the leap from status quot to full-on disruption?
Innovation doesn’t necessarily entail creating something new. It’s not the same as invention. Rather, innovation usually involves a fresh perspective on something that already exists--taking an idea, a technology, or a material (or aggregating several) and then considering how their use can create a positive impact in a new and better way. The process of making this leap is often scary, and requires a certain amount of gumption, as well as copious amounts of leadership, entrepreneurial ism, and good design.
Lets look on these six innovation questions:
- What could I look at in a new way? (Steve Jobs looked at the computer in a new way, leading to the Mac and the personal computer revolution.)
- What could I use in a new way? (Paleolithic humans turned fire from a scourge into a means of cooking, heat, light, and protection.)
- What could I re contextualize in space or time? (The Sumerians moved language from spoken to written form, expanding its power and reach.)
- What could I connect in a new way? (Thomas Edison connected the light bulb to the electrical grid, leading to electrified cities.)
- What could I change, in terms of design or performance? (Nearly 3 million years ago, the world’s first “innovator” transformed a simple rock into a stone hand-axe.)
- What could I create that is truly new? (In 1776, American colonists created the first “intentional” nation, based on specific abstract principles.)
So, sustainability problem-solving doesn’t need to be about paying for more responsible products; it just takes a few innovative questions to make it work.
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